Photograph caption dated February 6, 1958 reads, “Personalities from the entertainment field will select the queen of ‘Sweetheart Swing’ at the Valentine ball of San Fernando Valley Council of Beta Sigma Phi. Finishing regal frame for Feb. 14 event in Satellite Room of Santa Monica’s Miramar Hotel are Mmes. Rodney Scholtes; Fred E. Davidson and Fred Kimble.” Order #00109232
Celebrate Valentine’s Day with hearts and glitter! When planning to raise awareness for a cause or to simply socialize, the many social and civic groups of the Valley created events with flair.
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Operation Glitter! Final touches added to gilded candles for ‘Hearts and Flowers’ ball sponsored by Junior Membership, Sierra-Cahuenga district CFWC to benefit Valley Mental Health Clinic, January 29, 1957. Order #00111655
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Trees are decorated for Sierra-Cahuenga District junior membership ‘Hearts and Flowers Ball’ in Valley Colonial House, February 6, 1958. Order #00111658
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Decor for ‘Hearts and Flowers Friendship Fantasy’ sponsored by Sierra-Cahuenga district, CFWC, January 26, 1961. Order #00111673
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Jeanie Myers, center, student body vice president at North Hollywood High School, and Tom Chasin, student body president, discuss Valentine Open House, being staged by North Hollywood merchants, February 9, 1955. Order #00113278
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Virginia Kudroff, of North Hollywood Junior Women’s Club, and Patti Sherman, a Rathbuns personal shopper, with cleanup gear symbolizing North Hollywood cleanup campaign for a glamorous Valentine’s Day window display at Rathbuns of North Hollywood, February 2, 1959. Order #00083652
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Mr. and Mrs. Wally Landen of Van Nuys, make decorations for Square Nots Valentine’s Day dance at Van Nuys-Sherman Oaks Playground, February 12, 1959. Order #00085453
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Mmes. Weerts Buss, Al Menick, David Yoder, Robert Daly and Gary Rigdon prepare for the Valentine Ball sponsored by Glendale City Council of Beta Sigma Phi. ‘Princesses’ from 19 chapters will vie for the honor of Queen, February 5, 1958. Order #00109225
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Burbank Bethels of Job’s Daughters Queens promote joint Valentine Dance held at Burbank Women’s Club, February 6, 1957. Order #00112917
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Members of the Central Auxiliary of the Assistance League make decorations for their ‘just for fun’ Valentine Dance, January 24, 1962. Photo by Gordon Dean. Order #00116182